Nothing’s First Phone From Its ‘Budget’ Brand To Be Highly Customizable

[Newsbreaker]

Image by CMF by Nothing

Last year, Nothing debuted CMF, an “accessible” sub-brand by the sleek tech company that’s focused on creating affordable yet design-centric products by prioritizing user experience through core functionalities. Following the launch of the CMF Buds and the CMF Neckband Pro, the line is now turning to the category everyone has been waiting for: the smartphone. The CMF Phone 1 is arriving on July 8, 2024. The real kicker is its customizability, going against the grain of other companies’ refusal of the right to repair.

As teased by the brand, with the upcoming CMF Phone 1, users will be able to unscrew their phone to swap accessories. 

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