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Rivian boasts 68,000 reservations of its $45K R2 electric car (in less than 24 hours after launch)

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Rivian, the electric vehicle (EV) trailblazer, has the automotive world revved up with its latest offering—the R2 electric SUV. Within a mere 24 hours of its official launch, the R2 has garnered an astonishing 68,000 reservations, according to its CEO’s post on X.




Some key facts about the Rivian R2 that could have attracted this resounding response:


  • Affordability and Versatility: The R2, priced at $45,000, caters to a wider audience by striking a balance between cost-effectiveness and cutting-edge technology. Available in single, dual, and tri-motor powertrain configurations, it promises an impressive range of over 300 miles (482 km) on a single charge.


  • Compact Design: At 4,715 mm in length and 1,700 mm in height, the R2 is notably smaller than its sibling, the R1S. Comparable in size to the Tesla Model Y, the R2 embodies Rivian’s signature style and design ethos.


  • Open-Air Innovation: One standout feature is the R2’s open-air design. The rear glass drops, allowing for easy loading of oversized items like surfboards. Practicality meets adventure seamlessly.


  • Sibling Revelations: Rivian’s CEO, RJ Scaringe, surprised attendees by unveiling the R2’s siblings—the R3 and the high-performance tri-motor R3X. The R3, positioned as a crossover, hints at Rivian’s commitment to pushing boundaries.


Over in Europe, Renault's $27K supermini EV, the R5, similarly saw overwhelming response too. Could affordability be the solution to reverse the weak EV demand trend experienced by larger automakers? Could the success of R2 lead Rivian out of its financial worries? Share your insights below!



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Top image: Rivian

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