Liquid Death takes off with insane $400,000 jet giveaway: Is this the wildest marketing stunt ever?

[KeyboardKitty]

 

This summer, the beverage industry is experiencing a marketing campaign that's truly out-of-this-world. Liquid Death, the water brand known for its eye-catching antics, is reaching new heights with its latest promotion.

In an unprecedented move, Liquid Death is giving away a real, certified Aero L-39C Albatros, aptly nicknamed “The Dehydrator.” This used U.S. military fighter jet, valued at a cool $400,000, is capable of reaching speeds close to 470 mph with a near-earth-shattering 3,800 lbs of thrust. No models or replicas here— this is the real deal, complete with a valid FAA certification ensuring it's sky-worthy.

 

But wait, there's more! The lucky winner will also receive six months of hangar space near Chicago, a year's supply of Liquid Death to keep them hydrated, and a custom-branded flight helmet to complete the pilot look. Liquid Death even throws in the sales tax just to sweeten the deal. For those who might find owning and operating a jet a bit daunting, Liquid Death has thoughtfully provided an alternative prize: a briefcase full of $250,000 cash.

 

This audacious giveaway is a clever nod to Pepsi's infamous jet giveaway fiasco of the 1990s. It's a clear reference with a touch of humor, playing on the absurdity of the Pepsi situation. There's even a Netflix docuseries about it, if you're curious!

 

Entering the sweepstakes is refreshingly simple. Just purchase a Liquid Death from a physical store, upload a photo of your receipt to the campaign website, and you're good to go. The more you buy, the more entries you rack up, increasing your chances of becoming a jet owner (with a very important caveat—you'll need a pilot's license to take this bad boy for a spin).

 

This campaign, running until September 4th, proves Liquid Death's commitment to shaking things up and making waves in the beverage industry. It's a bold, daring move that's sure to leave a lasting impression, and possibly put one lucky fan in the pilot's seat of a real fighter jet.

 

So, are you ready to take to the skies (responsibly) with Liquid Death?

 

 

• https://www.prweek.com/article/1873633/liquid-death-giving-one-lucky-fan-jet-no-really
• https://www.adweek.com/brand-marketing/need-for-speed-liquid-deaths-latest-stunt-goes-top-gun-for-jet-giveaway/
• https://www.cnbc.com/2024/05/21/liquid-death-is-giving-away-a-400000-fighter-jetor-250000-cash.html
• https://foodsided.com/posts/liquid-death-jet-giveaway-01hye9j92g32
• https://liquiddeath.com/pages/winajet

 

Image: Roman Tiraspolsky | Dreamstime.com