TikTok is reportedly preparing for global layoffs in marketing, content, and operations

[Trendingger]

 

TikTok, the leading social media platform, is reportedly initiating a significant reduction in its global workforce, according to a report by The Information. The ByteDance-owned company, known for its short-form videos, is set to conduct a substantial round of layoffs across its operations and marketing teams.

 

The layoffs, expected to affect around 1,000 employees, are part of a larger restructuring plan. The cuts will predominantly impact teams handling user support, communications, content, and marketing. This move is unusual for the media platform, which typically implements cost-cutting measures in smaller stages. Remaining employees will be reassigned to other teams within the company, such as trust and safety, marketing, content, and product. 

 

This decision comes on the heels of a recent law signed by President Joe Biden, which bans TikTok in United States unless sold to a U.S.-based company. In response, ByteDance has filed a lawsuit, arguing that the ban infringes on the First Amendment rights of its users.

 

As the social media landscape continues to evolve, how will these changes impact TikTok’s global presence and future growth? Do you believe this move will strengthen or weaken the platform’s position in the global social media market? Share your views in the comments below.

 

 

Read more:

• https://www.theinformation.com/articles/tiktok-plans-layoffs-of-operations-and-marketing-employees
• https://edition.cnn.com/2024/05/22/tech/tiktok-plans-global-layoffs-operations-marketing/index.html
• https://www.forbes.com.au/news/investing/tiktok-global-layoffs-ban-us/
• https://www.thewrap.com/tiktok-layoffs-marketing-operations-teams-report/

 

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