Swiss Miss hot cocoa gets into festive 'spirits,' now in toasted marshmallow whiskey form

[Orange]

Swiss Miss is brewing up something new, and it’s not just hot cocoa. The comfort drink brand has paired up with Hotel Tango Distillery to concoct the Swiss Miss ’Shmallow, a toasted marshmallow whiskey that’s sure to warm more than your hands.

 

Swiss Miss brings a familiar touch of sweetness to the mix, while Hotel Tango, a veteran-owned distillery, adds depth with its finely crafted bourbon. This 30% ABV whiskey strikes a balance between indulgence and sophistication, with notes of chocolate and toasted marshmallow dancing alongside smoky undertones.

 

 

Creative agency Young & Laramore has dressed up this spirit’s packaging in style. The bottle features a vintage-inspired design that merges the two brands’ personalities, from Hotel Tango’s cat mascot to the unmistakable Swiss Miss.

 

 

With hints of caramel and smoke, this whiskey is versatile enough to be enjoyed however you like it—whether neat, over ice, or mixed into a creative cocktail to satisfy especially heady chocolate cravings.

 

• https://thedieline.com/hotel-tango-teams-with-swiss-miss-for-shmallow-a-toasted-marshmallow-whiskey/ 
• https://adage.com/article/marketing-news-strategy/swiss-miss-and-hotel-tango-launch-marshmallow-whiskey/2583751 
• https://yandl.com/brands/hotel-tango/swiss-miss-shmallow 

 

 

Images: Young & Laramore