Sydney Sweeney apprehends 'dirty little boys' in Dr Squatch commercials

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Sydney Sweeney is granting more than just wishes in her latest playful campaign with Dr Squatch. Known for her roles in Euphoria and Anyone But You, Sweeney takes on the role of a Body Wash Genie in a lighthearted series of videos promoting the brand’s natural, moisturizing body wash.

 

The campaign showcases the actress’s comedic side as she grants wishes to men—playfully referred to as "dirty little boys" who need a little help turning into men, courtesy of Dr Squatch.

 

 

 

 

 

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A post shared by Sydney Sweeney (@sydney_sweeney)

 

 

In the campaign, Sweeney’s genie character isn’t just offering magical solutions; she’s helping people discover the benefits of Dr Squatch’s body wash.

 

 

 

The tongue-in-cheek videos see her fulfilling the desires of both men and women, while subtly driving home the product’s appeal. With a wink, the campaign tagline, “Guys only want one thing,” nods to Sweeney’s sex symbol status, while shifting the focus to something a little more… practical: clean, moisturized skin.

 

 

• https://adage.com/creativity/work/sydney-sweeney-wish-granting-body-wash-genie-dr-squatch-campaign/2584566 
• https://www.marketingdive.com/news/dr-squatch-sydney-sweeney-genie/728400/ 
• https://www.independent.co.uk/life-style/sydney-sweeney-dr-squatch-shower-gel-commercial-b2622557.html 

 

 

 

Image: Dr Squatch