Orange Posted 2 hours ago Share Posted 2 hours ago Heinz is putting a smile on your face and celebrating its iconic ketchup in a delightful messy way, just in time for the release of Joker 2 in cinemas. Created by GUT New York, the Heinz Smiles campaign taps into the chaotic joy of Heinz lovers by showing fans with the condiment smeared on like clown lipstick.  The playful ads, which are part of the global It Has to Be Heinz platform, embrace the fun (and sometimes unglamorous) experience of enjoying tomato ketchup. With the tagline “It Ha-Ha-Has to Be Heinz,” the campaign adds a cheeky, clownish twist.      View this post on Instagram            A post shared by Heinz UK (@heinz_uk)   “Like many of our favorite anti-heroes, Heinz Ketchup fans are unapologetic about getting a little messy,” shares GUT. “We decided to embrace the irrational and all-consuming love for Heinz that’s so enthralling it’s written all over your face… in ketchup. When the taste is THAT good… It Ha Ha Has to be Heinz.”   Heinz fans in the UK, France, Germany, Italy, the Netherlands, and Spain will have the last laugh as the campaign reaches them just as Halloween comes creeping in.    https://lbbonline.com/news/heinz-and-gut-new-york-unveil-creepy-creative-guaranteed-to-make-fans-smile https://www.marketing-beat.co.uk/2024/10/04/heinz-smile-global-gut/  Images: GUT Quote Link to comment Share on other sites More sharing options...
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